Solutions Built for CTV
Complete control over your CTV business with our independent, full-stack platform.
20+
Years of Ad Tech Expertise
100%
Independent Platform
Full-Stack
SSP + DSP + DMP + AI
24/7
AI Expert Agents
Choose Your Path
Maximize Your CTV Revenue
Shigo's independent SSP gives publishers, broadcasters, and content owners full control over their inventory with transparent auctions and premium demand — no hidden priorities.
- SSP with unified auction
- SSAI & ad pod management
- CTV, OTT, FAST, and audio support
- Real-time reporting & log-level data
- AI-powered yield optimization via MCP
EPG-Powered Supply Curation
Sync your full EPG to unlock granular inventory targeting. Agencies buy exactly the inventory that matches their campaign goals.
- Channel-level, show-level, genre, daypart, and content rating targeting
- Real-time inventory availability and forecasting
- Dynamically update curation packages based on campaign activity
Unified Auction
Header bidding and programmatic waterfall in one engine, maximizing every impression.
Server-Side Ad Insertion
Broadcast-quality SSAI with intelligent ad pod management for seamless viewer experiences.
Full Transparency
Log-level data, real-time dashboards, and complete auction visibility. No black boxes.
EPG Sync
Sync your electronic program guide for channel, show, genre, and daypart targeting — with real-time availability and dynamic curation packages.
Direct Access to Premium CTV Supply
Shigo's DSP comes pre-connected to our publisher base. No intermediaries, no hidden fees — your campaigns run against premium CTV inventory with full transparency.
- Full DSP with direct supply access
- Audience targeting for CTV/OTT
- Brand safety & measurement
- Transparent pricing — no markups
- AI campaign management via MCP
Direct Supply Path
Skip the intermediaries. Buy directly from publishers connected to Shigo's SSP.
CTV-Native Targeting
Reach audiences across connected TV, OTT, and FAST channels with precision targeting.
Full Accountability
Transparent pricing, real-time reporting, and no hidden fees. See where every dollar goes.
Your Own Data Platform, Built In
Every Shigo client gets a dedicated DMP — purpose-built to store your segments, build targeted audiences, and activate them across the full stack. No shared data pools. No third-party leakage.
Fully compliant with global privacy regulations from day one.
✓ GDPR
✓ CCPA
✓ COPPA
✓ TCF 2.0
Segments
First-party data organized into actionable segments.
Audiences
Build custom audiences from segment combinations.
Privacy Vault
Consent management & data governance built in.
Activation
Target audiences across SSP & DSP in real time.
Your Data, Your DMP
Each client gets a dedicated, isolated DMP — no shared pools, no data leakage.
AI-Native Intelligence
Every core component module comes with a native agent, built specifically with knowledge on the topic by our AdTech experts and veterans, from experience in the past 20 years of building platforms. You'll be empowered to have a 24/7 expert by your side whether you're looking to activate demand, configure packages, optimize performance or simply run any regular ad-rev ops task — our expert agents will be there to help you and your clients execute.
The key advantage you get through Shigo is that our Expert Agents come with deep domain knowledge, trained and fine-tuned on your data — what's working best for you, your business and clients. This is the key difference when choosing Shigo. Built-in MCP server allows you to seamlessly expand your reach and business with other companies using AI agents. AI-powered optimizations across your platform.
- Expert agents with 20 years of ad tech domain knowledge
- Fine-tuned on your data — your inventory, your audiences, your results
- MCP server for any LLM (Claude, ChatGPT, etc.)
- AdCP protocol for automated ad ops
- Campaign creation & optimization through conversation
Expert Agents
Native agents built on 20 years of ad tech expertise — fine-tuned on your data to optimize what works best for your business.
MCP Integration
Built-in MCP server connects to any LLM-powered agent. Seamlessly expand your reach with other companies using AI agents.
Real-Time Intelligence
Performance insights, revenue forecasts, and optimization recommendations — powered by live SSP + DSP data.
The Shigo Flywheel
Our full-stack architecture creates a self-reinforcing cycle. More publishers attract more agency spend, which drives better results, which attracts more publishers. Everyone wins.
SHIGO
Full-Stack CTV
More Publishers Join
Premium Inventory Grows
Agencies Increase Spend
Better Results & ROI
Publisher Revenue Rises