Built by AdTech Veterans.
For AdTech Leaders.

With over 20 years of experience building ad tech platforms, the Shigo team delivers independent, full-stack CTV solutions that put publishers and broadcasters first.

The AdTech Experts Behind Shigo

Shigo was founded by ad tech experts and veterans with deep experience spanning the past 20 years of building platforms. We've seen the industry evolve from display to video, from desktop to mobile, and now to connected TV — and we've built technology at every stage.

We created Shigo because we believe publishers and broadcasters deserve technology that works exclusively for them. Not for a parent company's P&L. Not for a media conglomerate's inventory priorities. For you.

Every core component of Shigo — from our SSP and DSP to our DMP and AI agents — is built with domain knowledge accumulated over two decades. Our expert agents aren't generic AI tools; they're trained on real ad tech operations, fine-tuned on your data, and designed to make your team more effective 24/7.

20+ Years of Ad Tech Experience

Full-Stack SSP + DSP + DMP + AI

100% Independent & Conflict-Free

24/7 AI Expert Agents

Why Independence Matters in CTV

Many of the largest CTV ad tech platforms are owned by companies with direct conflicts of interest. Their parent companies operate SSPs, media businesses, or measurement tools — creating inherent bias in how your inventory is valued.

Shigo answers to you, not to a parent company's P&L. Every auction, every optimization, every data insight is designed to maximize your outcomes.

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Ad Server Owned by an SSP

When your ad server is owned by the largest SSP, whose inventory gets priority — yours, or theirs?

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Ad Tech Owned by a Media Conglomerate

When the platform owner also runs streaming services, your budgets compete with their own properties.

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Ad Tech Owned by a Measurement Company

When the platform also sells verification, optimization decisions can quietly favor their own products.

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Shigo — Truly Independent

No SSP parent. No media conglomerate. No measurement company. Your data stays yours.

Choose Your Engagement Model

Whether you want full control or prefer an end-to-end managed service, Shigo adapts to the way you work.

Self-Service

SaaS Platform

Full access to Shigo's SSP, DSP, and AI tools. You run the show — we provide the technology.

✓ Full platform access (SSP + DSP)
✓ MCP & AI agent integration
✓ Real-time reporting & log-level data
✓ SSAI & ad pod management
✓ Dedicated DMP & audience builder
✓ Onboarding & technical support

White Glove

Fully Managed

We bring the entire suite — technology, strategy, and operations — so you can focus on content and growth.

✓ Everything in SaaS, plus:
✓ Dedicated business development
✓ Full AdOps management
✓ RevOps & revenue strategy
✓ Yield optimization & floor management
✓ Ongoing demand partner curation

How It Works

EPG Sync

Connect your electronic program guide for granular inventory targeting

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Curate Supply

Build packages by channel, genre, daypart, and content rating

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Build Audiences

Create segments from your first-party data with your dedicated DMP

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Agencies Activate

Agencies buy exactly the inventory that matches their campaign goals

Full-Stack Ad Server + DSP + DMP

EPG-Synced Granular Curation

AI-Native Campaign Intelligence

Multi-Channel Live & VOD

GDPR & CCPA Compliant

Built by AdTech Veterans.For AdTech Leaders.